About Us

Founded in 1990 by Frank, our business has proudly served Staten Island and the surrounding communities with expert craftsmanship, honest service, and personalized attention. What began as a neighborhood jewelry store has grown into a trusted destination for custom jewelry, fine repairs, restorations, and redesigns.

Frank began his career as a diamond setter in Manhattan's historic jewelry district on the Lower East Side, where he developed the precision and craftsmanship that continue to define our work today. His passion for creating beautiful jewelry has remained at the heart of the business for more than four decades.

One of our specialties is transforming old, inherited, or outdated jewelry into pieces that reflect your style while preserving their sentimental value. Every custom project begins with a detailed 3D CAD design, allowing you to see your new piece before it is handcrafted. This collaborative process ensures confidence, transparency, and exceptional results.

To better serve our clients, we operate our flagship store in New Dorp, Staten Island, along with a Manhattan office on 47th Street in the Diamond District for consultations, sourcing, and order fulfillment.

Our commitment to quality is backed by decades of experience and industry-recognized credentials. Frank is a Graduate Diamonds professional from the Gemological Institute of America (GIA) and a proud member of Jewelers of America (JA).

Today, families continue to trust us with life's most meaningful moments—from engagement rings and anniversary gifts to heirloom restorations and one-of-a-kind custom creations. We are honored to be part of those stories and look forward to helping create yours.